What inspired you to join Vortexa? 

One of my favourite books is called ‘The World for Sale,’ where it explores the complex dynamics of commodities trading and the delicate coordination required to logistically move resources around the world. Vortexa fulfilled my aspiration to play a part in this complex system, and to help bring advanced technological innovations to a sector that has been operating in more or less the same way for hundreds of years.

What would you say is the most interesting aspect of your role? 

The nature of my role allows me to be involved in almost every aspect of the business, which means I am constantly learning. One moment I am attempting to understand the concepts behind advanced ML modelling with our Data Scientists, next moment I am trying to make sense of the daily fluctuations in the oil and gas market with our Analysts, and then I am evaluating how we can better serve our customers through better positioning and messaging with the Product and Marketing team. This constant engagement requires me to always evaluate my thinking from different angles and be able to view problems in different ways, which is what I enjoy the most about my role.

What does day-to-day life look like for you as the Senior Product Marketing Manager?  

I have lots of meetings because I have many stakeholders with whom I need to maintain close contact. In addition, I dedicate time to reading the news and our Analysts’ reports to enhance my understanding of the industry and its key players. Lastly, I also need some quiet time to map out how we should take our products and features to the market.

What key qualities make a Senior Product Marketing Manager successful? 

• Curiosity
• Multidimensional thinker
• Excellent communicator

How would you describe the culture at Vortexa? 

Everyone has great respect for the different teams and appreciates how each function contributes to making Vortexa a successful business. In addition, people here have a can-do mentality and a strong focus on getting things done.

What advice would you give to people hoping to join Vortexa? 

It’s a fast-paced environment where everyone is pushing boundaries and working really hard, so one must be able to keep up with the pace. However, people are very nice here and open to help so don’t hesitate to reach out for help if needed. 

Describe your working life at Vortexa in three words! 

• Challenging
• Collaborative
• Fun and lots of laughter!!