A day in the life of…Emma Boyle, Senior Communications Executive

A day in the life of…Emma Boyle, Senior Communications Executive

Ever wondered what a day in the life looks like at Vortexa for a Senior Communications Executive? We sat down with Emma Boyle to dig deeper into what energises her most about working at Vortexa, what she really thinks of the company culture and what qualities are needed to succeed…

22 June, 2021
Jessica Irvin
Jessica Irvin, Head of Operations & People

Emma is a Senior Communications Executive, based in the London office responsible for composing external content assets across a wide range of platforms, architecting the company-wide tone of voice and spearheading internal comms to build an enriched and fortified company culture.

Prior to joining Vortexa, Emma worked as a Senior Copywriter for Facebook and as a Content Manager at the GSMA, the global governing body for the mobile industry.

Fun fact: Emma is currently working towards fulfilling her dream ambition of becoming an author and is composing a fictional novel about affairs and manipulative relationships!

What does day-to-day life in your role look like?

My week is bookended by marketing team meetings that take place first thing on a Monday morning and last thing on a Friday afternoon. This sets the agenda for the coming days and gives everyone a chance to articulate what they are working on and whom they need to collaborate with. The diversity of projects I am working on ensures every day is completely different; it could be crafting a high-stakes product press release for global distribution, building out a refreshed tone of voice or writing a blog to celebrate Pride month!

What would you say is the most interesting aspect of your role?

Part of my role includes conducting interviews each week with a different employee at Vortexa, to gain a snapshot insight into what their working role looks like. This initiative has been running for several months now and provides me with the luxury of delving deeper into the mindsets of the most pioneering and industry-leading experts on the planet.

From Product Specialists to Data Scientists to Global Sales Directors – I have the privilege of engaging with these individuals one-to-one, which continually enriches my understanding of their skill sets and my knowledge of wider industry dynamics.

What was your path to joining Vortexa?

I’ve always worked within the technology industry, specialising in everything content, copy and communications. I’d spent time at Dell EMC HQ in Austin, Texas as a Copywriter for a digital marketing agency, before entering the world of mobile communications working as a Content Manager and interviewing Thought Leaders at Mobile World Congress in Barcelona.

I left my last position at Facebook as a Copywriter in London to join Vortexa, because the position on offer encapsulated every facet of my favoured aspects of content creation; including building a video strategy and composing tailored client-facing copy. Vortexa was a small start-up growing exponentially and taking the industry by storm – I couldn’t pass up an opportunity to join them on this exciting journey!

What kind of qualities does a person need to have to succeed at Vortexa?

The ability to collaborate effectively is of paramount importance! The effective cross-communication here across various specialists, projects, and time zones is one of the cornerstone reasons for Vortexa’s success. As an international company with offices in London, Singapore, Houston and New York, the ability to cohesively work as one and articulate what you are working on – is an essential skill to establish.

What do you like about the culture?

Vortexa is unequivocally the most welcoming and energising company I have ever worked for. The People and Operations Team go above and beyond to ensure new-joiners feel valued and are comfortably settled into their teams from the get-go. Vortexa has cultivated an exceptionally sunny and harmonious working environment, despite the ever-expanding international hiring surge to keep pace with the success of the business. The negligible staff turn-over rate is indicative of genuine employee satisfaction – no one ever wants to leave!

Who do you collaborate most with at Vortexa?

Aside from my immediate marketing team members, I work heavily in tandem with a number of product specialists. A large proportion of my role is dedicated to creating content assets to showcase brand new content assets. A strong example of this would be our newly launched Vortexa Freight Analytics website; home to powerful new freight data features that empower our clients to seize strategic opportunities before others. Engaging with product specialists to effectively articulate the salient benefits and advantages of these cutting-edge screens is a must!

What are the first three things you do on a Monday morning?

Monday’s are kicked off with a coffee and a meeting first thing with my immediate marketing team to flesh out the individual and group tasks ahead. I’ll scan my Asana to see which tasks have been flagged as a high priority, whizz through Slack to answer any unread messages and then it’s time to roll up my sleeves and start writing!

What energises you most about working as a Senior Communications Executive?

The job satisfaction I get at Vortexa is unparalleled. Any new ideas I wish to bring to the fore are always welcomed and taken on-board (this is a common theme throughout the business; fresh perspectives and individual insights are always encouraged.) I feel like I am playing a valued role and contributing to Vortexa’s success as the business climbs from strength to strength; that feeling greatly energises me and seems to only intensify the longer I work here!


Jessica Irvin
Head of Operations & People
Jessica Irvin
Jessica is Head of People & Operations at Vortexa and is responsible for hiring, learning & development, culture, engagement, performance management and leading expansion plans.